3 Latest Trends in Content Management Software

Content remains a constant component for businesses and organizations across several sectors for many years now. Despite advances in existing business-critical technologies and the emergence of new ones, organizations still consider content as a core element in their overall business strategies.

Recent reports and projections of the enterprise content management system market reflect this. A 2019 study by Market Research Report valued the content management software industry at $15.33 billion back in 2018. Experts predict that the sector will grow as high as $43.16 billion by the end of 2026. 

The following trends are expected to affect the content management sector. It is essential for business leaders and decision-makers to keep a close eye on these following content management software trends if they want to fully utilize and get the most value from their content and their system.

1. Use of User-Generated Content

User-generated content, or UGC, is any type of content created by contributors or fans, usually unpaid, showcasing a particular brand, product, or service. The material can be an image, a video, a short caption, an audio recording, or even a lengthy product review. Utilizing user-generated content for business purposes is not a new trend but it continues to be a highly effective form of practice from a business standpoint, especially in this digital age.

One, UGC saves companies time and money as they don’t have to create the content from scratch. Two, it allows you to tap into a large community, especially if you have a huge following, resulting in a torrent of content that you can use on multiple occasions on various platforms. Unused content materials are safely stored in their content management system in library until they are activated for other posts and campaigns.

For instance, a sportswear company asks its German followers on social media to share photos or videos of them wearing their Bayern Munich jersey on social media with a branded hashtag. All they have to do is gather the submissions, curate them via their content management system website, and showcase them on their chosen platforms.

According to a recent survey by Stackla, 79% of customers say user-generated content is an extremely influential factor in their purchasing decisions. This is because user-generated content comes across as authentic experiences from actual users, not a marketing message from a brand.

2. Live Streaming and Videos are In

If you’re looking to invest in the best content management system, make sure it has live streaming and video streaming capabilities. In the United States, 85% of internet users watch videos online on various devices based on data gathered by Statista.

On top of that, modern customers also expect their favorite brands to roll out video content every now and then. A sports organization utilizing a sports club management software will find it easy to manage and schedule video content and share them with their members via their preferred channels. This increases club member engagement and even contributes to membership growth.

A 2018 research by Hubspot discovered that 54% of today’s customers want to see videos from brands and companies they support. As branded video content proves to be very effective in engaging customers and empower them to make purchasing decisions, experts say that figure will likely grow in the future.

Live streaming is also gaining momentum as mobile device usage steadily increases. eMarketer recently conducted a study and found that for the first time, Americans spend more time on their mobile devices (3 hours and 43 minutes) than on their TVs (3 hours and 35 minutes). Smartphones reign supreme as the live stream platform of choice, with users dedicating 2 hours and 55 minutes watching live stream programs and real-time events.

3. Content Optimization for Voice Search

Voice search is expected to be the most used form of Internet search in the future. The proliferation of smart voice-based assistants and devices (Alexa, Siri, and Google Assistant) is fueling this particular trend.

In fact, the shift from text-based search to smart voice search is already underway. A 2018 research by OC&C Strategy Consultants predicts a large increase in voice-powered eCommerce sales. According to their data, sales via voice shopping will reach as high as $40 billion in 2020 from just $2 billion in 2018.

People will find it easy to say “Okay, Google. Search for the latest Paris Saint-Germain football shirts review,” rather than type it out. It is undeniable that voice adds the elements of speed, convenience, and accuracy to every search.

For companies and organizations, it is crucial that they optimize their content for voice-based search queries. Experts put emphasis on using less keywords and focus more on semantics. Content must also contain longer tail key phrases to reach more users.

But these tips are just scratching the surface. Voice search technology is still in its infancy. That said, it has the potential to change the way people search for things online. Content creators, managers, decision makers, and business leaders must pay close attention to this particular trend as it is already primed for impact.

Content is Still King

As business requirements change and consumers' demands shift along with the rapid progress of technology, businesses must also adopt new practices and approaches to content management, development, and marketing. 

But even with all these developments and big changes, content remains king. And it will still be for many years to come.

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